How Emotions Can Get in the Way of Selling
Posted by Billy Peshke on
Like most homeowners, you probably don’t think of your property as just a building with rooms and a backyard. To you, it’s much more than that. It’s a home.
When you walk into your dining room, for example, you don’t merely see the table and chairs. You see memories. You recall laughter with family and friends. It’s emotional.
That’s what a home is all about.
However, buyers don’t want to buy your “home”. What they really want to buy is a property that has the potential to become their home.
While you see memories of family dinners, they see room dimensions and what the dining room may look like with their furniture in it.
That’s why, when you’re selling your property, you need to keep emotions at bay as much as possible.
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